Together,
we go further
We provide financial planning solutions – across companies, families and individuals – that give them assurance and peace of mind.
Our distinctive mentoring, relentless training and team culture empower our people to deliver success.
Here’s how we are different
Radical, Supportive Mentoring
Effective mentoring is key. With great teachers and guides, our people feel supported, valued and experience fulfilling careers.
We guide them to success across retail, corporate and high net-worth clients, something not all agencies can achieve.
Relentless, Integrated Training
Our training is distinctive. We steward each of our people in their life journey, tailoring the curriculum to each, properly building and enabling the foundations for success.
We train our people to help any client – companies, families, individuals – look at their life and finances holistically. No time for simplistic assumptions or pushing products.
Caring, Creative Community
Our leaders, led by Cheng, model and inspire a genuinely supportive, open, and caring environment.
Our Social Good focus enables our knowledge and expertise to serve others. We bless through pro-bono Financial Literacy Education.
Hello friend. Thanks for stopping by.
Since I took the plunge in 2010 in this industry, I have never looked back. In serving companies, families and people as a trusted advisor in holistic financial planning, I realised leadership matters today more so than ever, especially in a commissions-oriented industry. The market is desperately in need of financial services consultants who are courageous enough to step into this fulfilling career for others and for themselves.
Every other success and fulfilment flows from first serving others well. We are not a large agency, but our deep experience over the years across corporate, retail and high net worth clients puts us in a space not many agencies – large or small – can claim. With a small, focused team, we have become one of the top producers in the AIA family.
In actively nurturing, supporting and inspiring each of our people to achieve their highest potential, we walk the talk every day.
We are always looking for good people. If you are keen to embark onto a career as an AIA Financial Services Consultant, please connect with me and the team.
Ang Hui Cheng
Founder, Builders Financial
High Net Worth Financial Services Associate Director (FSAD),
Leading Corporate Solutions and MDRT agency
Our Mission
To provide financial planning solutions that give our customers greater peace of mind.
Our Vision
To be the specialist insurance agency of choice, trusted by customers and associates for heartfelt service excellence, carefully stewarding each life journey.
Our Values
Betterment
Unity
Integrity
Learning Mindset
Discipline
Engagement
Respect
Service
Are you ready to
let us nurture, support and inspire you to your very best potential, and help you make the best decisions about your journey, your business, and the life you seek?